Marketing - 6717 Words

Marketing Project | Axe Brand Universal Oil | New Product Line | Oke Wei Qian, StarrWong Shiying, CelineCheng May HungYim Yoke Ngoh, CherylTan Chun LinLow Wei Min BenjaminJordan Chew Yi Wen6B/12 | Table of Contents 1.0 Executive Summary 2 2.0 Situational Analysis 3 2.1 Market Summary 3 2.2 Market Analysis 3 - 4 2.3 Competition Analysis 4 - 5 2.4 Product Offering 5 - 6 2.5 SWOT Analysis 6 - 9 2.6 Keys to Success 10 - 11 2.7 Critical Issues 11 3.0 Market Strategy 12 3.1 Mission 12 3.2 Marketing objectives 12 - 13 3.3 Financial objectives 13 3.4 Target Market 13 - 14 3.5 Positioning 14 - 15 3.6 Strategies 15 3.7 Marketing Mix 15 - 18 4.0 Financials 19 4.1 Breakeven Analysis 19 4.2 Sales†¦show more content†¦Therefore, Axe oil would like to seize the opportunity by launching a new product line that caters to this group of potential consumers. Axe oil would consider the needs, purchasing decision and incorporate into the new product line. 2.3 Competition Analysis It is a necessary precursor to the task of competitor analysis, and the starting point for analysing the dynamics of competitive strategy (Smith et al., 1992). Axe oil in the recent years, introduced and added several new products to its product line in the market. These include the Axe Brand Inhaler, the Axe Brand Red Flower Oil and the Axe Brand Medicated Plaster. However (Singapore Infopedia,2012), not much marketing promotion was done, as Axe oil believes that the brand name has already created the positioning of these products being affordable with effective value of natural therapy. Axe oil uses penetration-pricing strategy and Mr. Leong Mun Sum, the managing director of the company, emphasized that Axe Brand products are suitable for people of all ages (Asiaone, 2012), despite the stereotype that they are used only by the older generation. With its distribution in more than fifty countries, international consumers may purchase Axe oil products through online stores such as EBa y and Amazon.com. Its competitors are at the same time are also launching new products andShow MoreRelatedMarketing Analysis : Marketing And Marketing966 Words   |  4 Pagesreflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customersRead MoreMarketing Analysis : Marketing And Marketing1486 Words   |  6 Pagesthis day and age, marketing plays a pivotal role in the business environment. Marketing is dynamic, complicated and challenging. The basic concept of marketing is to identify the need of human and society, and research how to satisfy a nd create those need. According to American Marketing Association (AMA), defining that marketing is the processed activity which communicate and exchange valuable offerings to customers (AMA, 2013). To be more precise, the main mission of marketing is choosing targetRead MoreMarketing Concept Of Marketing : Marketing1651 Words   |  7 PagesMarketing concept Marketing plays a major function in any business organisation. The essence of marketing is about designing and managing a product and generating exchanges of value from where both the customer and the organisation can attain benefits. Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large (Solomon, Marshall Stuart, 2009, p.13). MarketersRead MoreMarketing Functions Of Marketing And Marketing1229 Words   |  5 Pagestrends, the marketing function is used as a measure in the business-to-business practice, to capture and place varied products in a market place (Kono, 2004). A typical market function provides details regarding the planning, information, product distribution, consumer support, risk taking, financing, and standardization and grading amongst other things (Makloof and Sundberg, 2006). In business a market function acts in respect to the corporate marketing, strategic marketing, field marketing and analysisRead MoreMarketing Concept Of Marketing And Marketing1413 Words   |  6 PagesMARKETING CONCEPT Marketing is an act of promoting and selling products or a service, this also includes marketing research and advertising. The marketing concept is the philosophy used by companies to analyse the needs of their customers so they can be better than the competition. As well as this they must also take into consideration the companies capabilities and the environment it is working in, as they can face the pressures of environmental changes. By using the marketing concept companiesRead MoreMarketing Orientation : Marketing And Marketing1450 Words   |  6 Pages A wide range of companies today prefer to adopt the marketing orientated approach to sell their new products rather than using product orientation before.In fact,marketing orientation also helps such companies to earn more profits in the long time.According to Jobber and Ellis Chadwick (2013),marketing orientation focuses on customers need as the primary drivers of organizational performance.However,this is not always the case. Product orientation still be used by some senior executives and thisRead MoreMarketing : Marketing And Relationship Marketing Essay1359 Words   |  6 PagesIntegrating Marketing With the shift in the external marketing environments, Apple has also shifted its marketing strategy. It personalizes marketing through experiential marketing and relationship marketing. â€Å"Experiential marketing promotes a product by not only communicating a product’s features and benefits but also connecting it with unique and interesting consumer experiences† (Strategic Brand Management, P. 181). Customers can easily experience a sense of community every time they walk in intoRead MoreMarketing Analysis : Marketing And Marketing1770 Words   |  8 PagesWhat is Marketing? A plethora of individuals seem to be misinformed about marketing. Several of these individuals believe that marketing is just advertising. Others will tell you that marketing is all about sales, insinuating that all marketers are just salesmen. Now these beliefs are both right and wrong. â€Å"How can they both be right and wrong at the same time?† you may be asking yourself. Well they are right, because marketing encompasses both advertising and sales. They are both wrong by assumingRead MoreMarketing Mix Of Marketing And Marketing1001 Words   |  5 PagesIn The cutting edge world of marketing dated back in the late 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of four components. A company who has adopted 4P approach focuses on product, whereas company who has adopted the value approach focuses on value to the consumer. One of other marketing mix is the Value approach. This approach concentrates on delivering value to the consumers or customers, the 4Ps approach is evidently concentrated not on customersRead MoreMarketing Analysis : Marketing And Marketing1878 Words   |  8 PagesIntroduction Marketing research is the process that associates the consumers, customers, and end users to the marketer through information — information used to classify and describe marketing prospects and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and development understanding of marketing as a process. Marketing research identifies the information required to address these issues, designs the method for collecting information, manages and implements

Post Traumatic Stress and the Brothers Relationship in...

Henry Fosdick once said, â€Å"The tragedy of war is that it uses man’s best to do man’s worst.† In â€Å"The Red Convertible† by Louis Erdrich, there is a conflict amongst two brothers, Henry and Lyman as ones awareness towards reality is shifted upon the return of the Vietnam War. Henry’s experience fighting in the Vietnam War is the responsibility for the unexpected aftermath that affects their brotherhood. The event of Henry fighting in the war through fears, emotions and horrors that he encounters is the source of his â€Å"Post Traumatic Stress Syndrome [PTSD].† It has shaped his own perception of reality and his relationship with his brother Lyman and the strong bond that they had shared. War changes a person in ways that can never be†¦show more content†¦Henry being so consciously aware of the reoccurring violence and deaths of many soldiers causes him to constantly reminisce about the war in Vietnam and its horrific events . â€Å"PTSD† however, is very common amongst veterans. My father who had fought in the Vietnam War had â€Å"PTSD.† And even after many years of prior to the war, his past always seemed to have consumed his reality. The violent images and emotional feelings about the war in Vietnam have caused him to visualize the war in a form of a nightmare whenever he sleeps. This can explain his frequent sleep talks at night about the Vietnam War as he screams â€Å"giá º ¿t tá º ¥t cá º £Ã¢â‚¬  which translates to kill them all. Of course he had it coming that the cause of his children to become distant towards him was because of his unexplained actions. But nonetheless, it is the result of many pasts that is the responsibility of shaping ones fear and sensation towards life. The returning of a dramatic event disables a soldier to adapt accordingly to everyday life. Ones conscious of reality is infringed upon Posttraumatic experiences of warfare, which unleashes an outbreak of inhumane actions directed towards existence and significant others. As the short story progresses after the event of the Vietnam War, the narrator says referring to Henry that: â€Å"He’d always had a joke, then, too, and now you couldn’t get him to laugh,Show MoreRelatedPost Traumatic Stress Disorder : Louise Erdrich s Novel The Red Convertible Essay892 Words   |  4 PagesPost-traumatic Stress Disorder in Louise Erdrich’s story â€Å"The Red Convertible† About two years ago I moved from Italy to Bethesda, Maryland, with my husband. Since my husband was a patient at â€Å"Walter Reed National Military Medical Center†, I have been able to walk around the hospital and talking to patients and their relatives. I was astonished when I found out that a lot of patients were suffering from PTSD (Post-traumatic Stress Disorder). I didn’t know a lot about this disorder, so I did someRead MoreThe Red Convertible1631 Words   |  7 Pagesâ€Å"The Red Convertible† is about the memorable moments that the Lamartine brothers share together based on their pride for their red convertible. The shared love for the red convertible inspired the lasting memories for the Lamartine brothers; However, precisely like life, the memories were sewn into the brother’s hearts and life continues. Henry Lamartine was drafted into the Vietnam War, while Lyman Lamartine stayed behind on the Indian reservation. The draft will forever change the brothers, andRead MoreEssay on The Red Convertible, by Louise Erdich926 Words   |  4 Pagesshort story, â€Å"The Red Convertible,† Louise Erdrich demonstrates these transformations through the use of symbolism. Erdrich employs the convertible to characterize the emotional afflictions that war creates for the soldier and his family around him by discussing the pre-deployment relationship between two brothers Henry and Lyman, Lymans perception of Henry upon Henrys return, and Henry’s assumed view on life in the end of the story. Throughout The Red Convertible Erdrich embraces the car asRead MoreCompare Contrast Essay852 Words   |  4 Pagesa very harsh and brutal way. Both the stories, ‘The Red Convertible’ and ‘The Things They Carried’ portray the life of a young soldier and how he psychologically gets affected from all the things he had seen in the war. Tim O’Brien’s ‘The Things They Carried,’ is more specific on the experiences of a soldier during a war where as Karen Louise Erdrich focuses more on describing the post war traumatic stress in her short story ‘The Red Convertible’. One thing similar in both the narrations is the VietnamRead MoreThe Red Convertible By Louise Erdrich931 Words   |  4 Pages In the short story â€Å"The Red Convertible,† by Louise Erdrich, there are multiple literary devices used throughout. However, Erdrich most commonly utilizes theme and symbolism. She uses certain themes throughout most of her work, as noted by Keri L. Overall in a literary analysis. â€Å"Indeed, the themes of Erdrich’s stories range from the effects of war on families and personal identity to loss of heritage and family and personal relationships.† Erdrich also employs the use of symbolism in this storyRead MoreThe Fat Girl By Andre Dubus2040 Words   |  9 PagesDubus, â€Å"The Red Convertible† by Louise Erdrich, and â€Å"An Ounce of Cure† by Alice Munro are stories that contain most of the components of analyzing short stories. The short story â€Å"The Fat Girl† by Andre Dubus teaches readers about a real life struggle that is commonly faced by others. The main character of the story is Louise, a young teenage girl who deals with the issues of being overweight. Her mother worries about her weight and tries to control it by feeding her on a diet. While Louise is aroundRead MoreDeterioration Of Brotherhood And The American Dream1777 Words   |  8 PagesHenry and Lyman are two brothers that had it all; freedom, a car, happiness. What almost everyone in life wants, The American Dream. Until Henry goes off to war and the effects of this ruins his brother’s enthusiasm along with his own. In â€Å"The Red Convertible† by Louise Erdrich at first you envy the relationship the two Native American brothers have until it slowly crumbles and becomes bitter and they end up losing sight of the visions they once held. Throughout the story the red olds that they own togetherRead MoreThe Red Convert ible By Louise Erdrich1792 Words   |  8 PagesThe short story â€Å"The Red Convertible† was written by Louise Erdrich. Louise Erdrich was born in 1954 in Little Falls, Minnesota and was the oldest of seven children. Her mother, who was a Chippewa Indian, worked for the Bureau of Indian Affairs. Her father, who was a German-American, was a teacher of Native American studies in a school that was run by the Bureau of Indian Affairs. Growing up, Louise’s parents told her many stories of the Indian culture growing up. Her parents encouraged her to writeRead MoreAnalysis Of The Red Convertible By Louise Erdrich2044 Words   |  9 Pages According to â€Å"‘We Will All Be Lost and Destroyed’: Post – Traumatic Stress Disorder and The Civil War† by Eric T. Dean, Jr., â€Å"Psychologists estimate that approximately five hundred thousand to 1.5 million of three million Vietnam veterans may suffer from symptoms of PTSD,† which includes  "wide variety of problems, from alcoholism, drug abuse, divorce, homelessness, and unemployment, to anxiety disorders and suicide† (Dean 1). Not only did the Vietnam War cost many lives and a lot of money, but itRead MoreThe Red Convertible--Analysis1982 Words   |  8 Pagesdifficult task of coping with post-traumatic stress disorder (PTSD) and its side effects, because of their experiences in combat. In Lousie Erdrich’s, â€Å"The Red Convertible† and Wilfred Owen’s, â€Å"Dulce et Decorum Est† we can see how and why a returning veteran, such as Henry, would have trouble readapting to his former environment and handling the symptoms of PTSD. First, in order for us to see what Henry was suffering from, we must first analyze what post-traumatic stress disorder actually is, and how

Marketing Plan for Thomson Holiday Group

Question: Describe about the marketing plan for thomson holiday group? Answer: Introduction Thomson has become one of best as well as largest tour operators. Marketing is one of the best tools that help to evaluate the growth of a particular organization by increasing its productivity and profitability. There are different types of techniques used by different organizations in order to increase the probability and these techniques for marketing create a great impact on the minds of the customers. The company is using different marketing techniques in order to sell the different holiday packages to all its respective customers. This report will highlight the different environmental factors such as the micro and macroeconomic factors with internal analysis that will help in understanding the different marketing conditions for the concerned company. Moreover, there is PESTEL analysis, analysis of the stockholder, different pricing strategy, and the marketing mix tools (Anderson, 2015). Company overview Thomson group of travels was founded in the year 1965 and is the largest tour operators. The headquarters of Thomson group is in Luton, England (Thomson Holidays, 2016). The company was renamed in the year 1997 and was founded by the Thomson group of travels in the year 1965. The company offers different types of the packages for all its respective customers such as the adult packages, family packages and the luxury packages. Thomson group offers wide ranges of the packages to different people classifying them as per their ages and the desired requirements. Situation analysis The situation analysis helps in understand the desired requirements and the demands of the customers within the concerned market segments. The primary aim of the situational analysis is to recognize the desired requirements and the different happenings related to the demands of the customer within the market segments (Baron, 2009). This analysis helps in evaluating the desired facts that what has been offered to the different customers within the market segments and brings out the desired competition for the concerned company. The situational analysis consists of the internal as well as the external factors, the external factors includes the micro and macro analysis. External analysis Macro analysis These provide the clear information regarding the macro-environmental factors which sometimes critically affect the concerned business of the organization. Demographics These helps to classify the people on the basis of the gender, by the age of the people and different factors who want to spend their time on the various vacations (Chen, 2014). For example the Thomson group has categorized people on the basis of their age as well as their needs. This increase the overall productivity and profitability of the organization within the concerned target market. Business condition In a case of inflation situation, money is much more expensive in borrowing and this creates a great difference and the people begin to purchase the packages less due to the several tariffs from the governments (Cirikovi, 2014). The company needs to offer different packages to the concerned customers as per their desired requirements. This helps in enhancing the effectiveness of the organization in the present competitive market. Technological The technological innovations become the desired reasons for wiping out of the different industries within the concerned market situations which execute their business process less than a year. The technological advancements, therefore, create the major advantage for different companies concerned within the desired market segments (Cirikovi, 2014). Legal and political The health care and the special provisions critically affect the desired business processes of the organization; therefore, it becomes very important to take off these provisions in order to execute the business processes successfully. Social and cultural There are different types of the social as well as the cultural trends that cause the marketing trends to change rapidly and it forces to adjust the marketing plans accordingly as per the desired changing trends (Coate, 2007). Microanalysis The microenvironment consists of the various considerations related to the suppliers, stakeholders, regulatory bodies and the customers with the local stakeholders (Farley, 2014 Market situation The marketing situation provides the desired knowledge related to the size, growth and the changing trends in the market segments. These include the past, present as well as the future trends in the market segments (Googles latest accomplishment: refining marketing practice, 2012). Competitive situation There are certain points on the basis of which the competitors provide high competition to the respective company within the market segments. These are the description of the different key competitors and their respective position within the concerned market segments. Next is the size of the number of the competitors within the market segments, and the share of the desired market including the sales trends? Product situation This highlights the sales, profit, changing trends related to the product, cost of the respective goods and the marketing history of the company. Distribution situation This reveals the desired information percent of the sales of the company's product and the cost involved in the distribution of the different products and the services (Hooley, Piercy, and Nicoulaud, 2012). Internal analysis It is the desired process which helps in identifying the unique characteristics of the concerned organization including the respective resources and the capabilities (Hult, Pride, and Ferrell, 2014). PESTEL analysis reflects the desired conditions for the execution of the business process within the concerned market segments. PESTLE analysis Political It reflects what extent the government degree in economics. Thomson group executes its business process as per the desired norms of the government in order to maintain the desired stability within the target market segments. These factors are labour, law, tariffs, taxation, local law made by the council and the tread law. Economic These factors reveal the decisions taken by the Thomson group in order to bring out the desired positive results for the company (ILO., 2015). Thomson group executes its business processes considering the economic factors which include interest rates, economic growth, money exchange and the respective inflation rate. Social These include the cultural factors and the growth rates of the population which create a great impact on the business process of the company. The lifestyle of the customers helps the executives to sells the different packages offered by the Thomson group of travels. Technological The implementation of the different technologies creates a different between the competitors and the company concerned. Therefore, it becomes very important for the Thomson group to implement new technologies and new tools in order to bring out the desired profitability for the organization (Ingenious latest model, 2011). Environmental Thomson group understands the environment factors consisting of the ecological aspects create a great impact on selling the packages as peer the suitability of the environment to the different customers (Jensen, 2013). Legal It is very important for Thomson group to work according to the desired rules and regulations of the government of the country concerned as it sometimes creates a barrier to the expansion of the pillars of the company to a wide range of areas within that particular country. SWOT analysis Strengths Thomson group has the strongest brand image and it has created its brand reputation as the best travel group. The Thomson group of travels also offers the best packages including the flights around different parts of the world. The company consists of nearly 10 million passengers or the customers on an annual basis. These points help in evaluating the desired strength of the company. Weaknesses The different revenue from the tourism is a weakness for the Thomson group which highly depends on the concerned economy. The flexibility of the different packages to different customers sometimes leads in dissatisfying the desired customers. Opportunities There are several opportunities developed for the respective customers. Integration with the different tourist destinations mainly for the respective high passengers increases the opportunity for the Thomson group in order to increase its profitability in the desired competitive market segments. Threats Different competitors within the market segments create a potential threat for the Thomson group. The threats from the terrorism reduce the desired number of the passengers and create a threat for the entire organization. The increasing costs of the fuel as well as the operations provide a threat to the company. Michael Porters five forces These five forces include the following points as listed below: Power of the supplier: This power remains in the hand of the suppliers and this includes the number of the respective suppliers, size of the concerned suppliers, uniqueness in the service delivered by the suppliers and the desired cost of changing. The Thomson uses the technology of backward integration which signifies that the company has its own powers. Power of the buyer: This highlights that the desired power remains in the hand of the buyers and the tourism industry have been seen to be changing as per the needs of the buyers. Therefore it becomes very important to be considered by Thomson group this in order to increase the desired growth of the organization. Competitive rivalry: The concerned industry of tourism involves high level of competition and the different companies are trying to provide best quality of the services that the other companies within the market segments. The reputation of the brand and the leadership in the concerned market has helped the Thomson group to sustain in the market segments. Threat of substitution: The substitute of the same products creates a crucial threat to the Thomson group. The increase in the number of the tourism industries have increased the threats related to the same packages offered by the different companies or in another words the threat from the different substitutes. Threat of new entry: Entry of the new companies of the same field critically increases the level of the competition for the previously established companies. The Thomson group have the strongest brand image and therefore the new market entries do not have any effect on the Thomson group. Objectives for Thomson Holiday Group In order to bring out the desired positive results for the organization, it has become very important to set up the perfect objectives for the organization. The objectives of the company are as follows: To increase the profitability of the organization To achieve the desired goals of the company within the time limit provided To work as per the satisfaction of the customers To market the products successfully To work as per the finance resource available To increase the selling of the products through different channels To capture the entire market segments Identification of the specific challenges for the business There are certain challenges for the company related to the marketing, these are as follows: Competitors Customers Company Climate Collaborators The competitors increase the competition level for the company to a great extent and thus, a company needs to identify this problem and work according to the desired requirements of the market segments. The company needs to identify the desired position of the respective competitors within the concerned market segments (Kachapi and Ganji, 2014). Strategies The company has adopted several effective strategies in order to increase the profitability and productivity of the concerned organization. The different strategies of the company are as follows: Identification of segmentation The segmentation refers to the division of the entire market segments into smaller groups or into smaller units. It is very important for the Thomson group to identify the desired demands of the each of the market segments. It is more to important to develop the desired marketing position and the marketing plan for each of the market segments (Lin, Yuan, and Li, 2014). The geographical condition or the demographic condition does not help so much to any company for executing the business process. Thus, Thomson group needs to make certain effective strategies in order to increase the reliability of the services offered by them to the respective customers. Therefore, the identification of the different market segments is very important. Key target audiences The company needs to target different age groups of people as different people have different requirements related to the traveling and tourism. Moreover, the implementation of the desired technology helps in targeting the audiences. Identifying the desired requirements of the customers is important as this will help in targeting the customers. As for example the Thomson group has successfully identified its customers in order to sell the different packages to them. The company offers various packages as per the suitability and the needs of the customers. It becomes very important to understand the desired need of the buyers as this will help in offering the desired services as per their requirement and will help in increasing the selling of the products (Nichols and Taylor, 2013). This section has helped Thomson group in understanding the declination in the growth of the growth. Actions Brand positioning Brand positioning is considered to be the most important elements as this create a great impact on the minds of the customers. At present, the customers are more attracted towards the well-known brands available in the market. Therefore, the best quality of the products as well as the services provided by Thomson group to the customers helps in bringing out the desired positive results for the significant growth of the organization. For the positioning of the brand, the company needs to enhance the desired skills of all its respective customers with the means of suitable training and this will help in working as per the satisfactory needs to the customers which will finally evaluate the overall growth of the organization (O'Guinn, Allen, and Semenik, 2012). As for example Thomson group is delivering the high quality of the services which creates a great impact on the minds of the customers (Older Americans, 2009). The customer service is one of the most important department on which the Thomson group of travels needs to work on. Tactics Marketing mix The marketing mix is one of the most important tools that contribute towards increasing the productivity as well as the profitability of the organization (Otubanjo, 2013). 7Ps are considered to be the most important elements of the marketing mix. These are as follows: Product: The quality of the product is very important in order to increase the selling. Thomson group of travels is offering the wide range of packages to its respective customers in order to increase the reliability of the customers. Price: The pricing strategies enhance the overall performance of the company. The company needs to set the pricing strategies after identifying the offerings from the competitors this will help in formulating the best strategy for the customers (Rice and Atkin, 2013). Place: It is very important to identify the suitable place for the execution of the business processes. On the other hand, a company needs to identify the suitable place to advertise for the products and services of the company (Safir, 2013). Promotion: There are different promotional methods used by various companies to promote with respective products. Different promotional methods include the advertisements on television, use of the social media, campaigning in different places, and use of the radio and uses of internet technology. Physical: This includes the elements of the concerned environment which the different customer experiences. Process: It is very important for any organization to improve the desired systems and processes as this increase the reliability in delivering the products to different customers. In order to provide the unique experience to the customers, it becomes very important to improve the systems and the process, which delivers products to customers. People: The people are very important as this is those particular people who come in direct contact with the customers related to the selling of the product. Digital communication The digital marketing is one of the most important tools that increase the overall performance of the organization. Data transmission, digital communications or the digital transmission is the physical transformation of the desired data from one point to another point (See all the latest innovations, 2015). Therefore, it becomes very important to transmit the physical data for increasing the selling of the different packages of the Thomson group of travels (Silva, 2013). Control It is important to control the execution of the promotional strategies and monitor the ongoing activities. The customers services department works in increasing the desired satisfaction level of the different types of the customers concerned and finally will increase the profitability of the concerned firm. The management team plays the most important role in managing all the desired activities for the marketing and promoting of the services of the company Conclusion Marketing is considered to be more important for selling the products of any organization. This report highlights the marketing plan for the Thomson group travel group. It is one of best as well as largest tour operators. The company offers different types of the packages for all its respective customers such as the adult packages, family packages, and the luxury packages. Situational analysis helps in recognizing the desired requirements and the different happenings related to the demands of the customer within the market segments. Marketing mix evaluates the 7Ps for the successful marketing of the products. It is very important top identify the suitable place for the execution of the business processes. Different promotional methods include the advertisements on television, use of the social media, campaigning in different places, use of the radio and uses of internet technology. The tour operator of Thomson analyzes the different methods used by the customers. Working as per the f eedback and the satisfaction of the different customers is very important as this helps in retaining the old customers as well as in attracting the new customers. References Anderson, S. (2015). Latest SPIE industry analysis quantifies biophotonics-enabled sector.SPIE Professional. Baron, D. (2009).A better pencil. Oxford: Oxford University Press. Chen, A. (2014). The latest civil legal proceedings between banks and their customers in China.Digital Evidence and Electronic Signature Law Review, 7(0). Cirikovi, E. (2014). Marketing Mix in Tourism.AJIS. Coate, P. (2007).Focus on markets and marketing. Bradford, England: Emerald Group Pub. Farley, I. (2014). State of the Net.The Leading Edge, 33(7), pp.804-804. Gasser, C. (2014). Electronic legal correspondence in Switzerland the latest developments.Digital Evidence and Electronic Signature Law Review, 11(0). Googles latest accomplishment: refining marketing practice. (2012).Journal of Consumer Marketing, 29(3). Googles latest accomplishment: refining marketing practice. (2012).Journal of Consumer Marketing, 29(3). Hooley, G., Piercy, N. and Nicoulaud, B. (2012).Marketing strategy competitive positioning. Harlow, England: Pearson Financial Times/Prentice Hall. Hult, G., Pride, W. and Ferrell, O. (2014).Marketing. South Melbourne, Victoria: South-Western Cengage Learning. ILO., (2015).The situation of workers of the occupied Arab territories. ILC 104/2015, Report I Appendix. Geneva: ILO Publications. Ingenious latest model. (2011).BDJ, 210(11), pp.545-545. Jensen, D. (2013). Your Personal Marketing Plan.Science. Kachapi, S., and Ganji, D. (2014).Dynamics and Vibrations. Dordrecht: Springer Netherlands. Lin, G., Yuan, F. and Li, Y. (2014). Current Situation and Latest Development of Intelligent Materials.AMR, 989-994, pp.288-291. Nichols, D. and Taylor, D. (2013).The brand gym. Hoboken, N.J.: Wiley. O'Guinn, T., Allen, C. and Semenik, R. (2012).Advertising and integrated brand promotion. Mason, OH: South-Western, Cengage Learning. Older Americans. (2009). New Strategist. Otubanjo, O. (2013). The Extended Corporate Identity Mix.IJMS, 5(1). Rice, R. and Atkin, C. (2013).Public communication campaigns. Thousand Oaks, Calif.: SAGE. Safir, R. (2013).Marketing and merchandising for musicians. Boston, MA: Course Technology, Cengage Learning. Safir, R. (2013).Marketing and merchandising for musicians. Boston, MA: Course Technology, Cengage Learning. Saif, A. (2015).Yemen in crises, what role for the EU?. Luxembourg: Publications Office. See all the latest innovations. (2015).BDJ, 219(7), pp.366-366. Seethaler, S. (2009).Lies damned lies, and science. Upper Saddle River, N.J.: FT Press. Silva, M. (2013).Transmission techniques for 4G systems. Boca Raton, FL: CRC Press. The latest in treatment centers. (2014).BDJ, 217(9), pp.545-545. The latest instrument wetting agent. (2014).BDJ, 217(7), pp.385-385. Thomson Holidays. (2016).Thomson | Holidays designed for you. Only from Thomson. [online] Available at: https://www.thomson.co.uk/ [Accessed 15 Mar. 2016]. Tybout, A. and Calder, B. (2010).Kellogg on marketing. Hoboken, N.J.: Wiley. Wheeler, A. (2012).Designing brand identity. Hoboken, New Jersey: John Wiley Sons, Inc. Winans, S., and Bassler, B. (2008).Chemical communication among bacteria. Washington, DC: ASM Press. Wong, H., Radel, K., and Ramsaran-Fowdar, R. (2011).Building a marketing plan. New York, NY: Business Expert Press. Wu, K. (2012).Energy Economy in China. Singapore: World Scientific Publishing Company. ZHANG, Z., ZHU, Q. and XIE, Y. (2012). The Latest Research Progress on Digital Matting.Acta Automatica Sinica, 38(10), p.1571.

Science of the cosmos, science of the soul Essay Example

Science of the cosmos, science of the soul Essay William chittick is an interpreter and translator philosophical Islamic text. In his book the Science of the Cosmos, science of the Soul, exposes Islamic intellectualism, he shows his mastery in the world of Sufism and Islam, he cuts across religion and science two conflicting issues that he argues have affected the modern life. The book is like his personal view of Islam on the areas of religion and science traditional issues and modern issues. In this books he tries, expose how traditional Islam believes have been changed by the so called modern life he urges Muslim leaders to opt for extreme forms of Islam, which definitely will create and cause alarm to many who thinks he is a supporter of extremist groups and he also shows how important the so called traditional Islamic life is in this era, he explains that, such life seen as traditional can be used to solve current maladies. Professor Chittick in this book seems to defend Islam and paints it as a superior religion compared to o thers. In support for this he says that if the basic concept of traditional Islamic religion are upheld and practiced, this will lead to a conducive environment that will enable prosperity in the field of philosophy and science. This shows how strongly he tries to defend the core or the traditional believes of religion.The book is divided into seven chapters; the first six chapters are lectures and the seventh chapter is compilation from his other works. The first three chapters in particular have in depth look in philosophy and knowledge that is considered very important for Muslims in this new age. According to professor chittick, the thought that is behind the mentioned notion is considered as Islam’s core essence. According to him also, intellectual advancements are of great importance like principles of the Quaran that urges the Muslim to ponder, reflect and think. The first chapter tackles how an important religion is being rejected by its followers, professor chittick shows the importance of understanding the reason behind some beliefs of the Islam religion and not just knowing how things are done but by knowing why things are done that way. He says understanding something needs studying it and learning from the intellectuals in that field. He argues that lack of understanding combined with influence modernity has had on tradition Islamic religion has contributed a lot to the vanishing of a heritage, that is the traditional Muslim culture (Chittick, 2007). He argues that there are new forms of idols that have replaced the core traditional believes, for example he points out how democracy science and the urge for progressAfter exposing the current trend that’s contributing to erosion of the Muslim culture, he points out two Islamic sources of knowledge and law; naqli and aqli which mean transmitted knowledge and intellectual knowledge respectively. Naqli or transmitted knowledge is the traditional that god prophet himself revealed; in other words it is the knowledge that has been passed from the generation of people who were close to Prophet Mohammed. Examples of these traditions include, praying five times a day which was practiced in the days of Prophet Mohammed and it was passed from generation to generation and it’s still practiced even today. He shows the importance of intellectual knowledge, the knowledge that makes one understand and it is gained through extensive mind training through the use of scholarly work. Such knowledge also calls for the use of teachers who are believed to have knowledge in that field at hand. Intelligence as he portrays it is believed to be got from intellectuals; this intelligence helps one in discerning what to do and what not to. He talks of a visitor from the past seeing today’s intellect and wondering what went wrong. This in my view is like a representation of how over the years how people have changed in the way they perceive and understand things in the Muslim wor ld. His message seems to me that, modern Muslim seem to understand the importance of upholding the core Islamic values and not let modernity brain wash them. He talks about how scientific intellect makes people think that they know everything and in the real sense they are being derailed from their basic and core beliefs that are believed to provide answers to many matters in life (Chittick, 2007).After exposing intellectual matters, professor chittick, brings out the concept of thought and how something a simple as a thought means a lot and can be a driving force to identifying who we are. On matters of thought, he exposes how deep he understands the power of thoughts. He argues that the core or traditional thought is so influential to Muslim in their day to day life. Having gained the intelligence in the Muslim culture, he argues that you should be in a position to make intellectual decision even concerning modern life issues. Concerning human life he argues that, the goal of any human life should be the achievement of status of a perfect being, that is   a human being who have an Islamic thought, a thought that is paramount in whatever one does, a thought that cannot be surpassed by any other thing. Such thought are not transmitted; but learned as through learning one gets to understand the reason behind the facts.He also argues that, the Islamic thought has suffered and people don’t realize it is in the verge of dying, people believe in science and science is considered to be an offspring of intellectual Islamic thought.   Professor Chittick argues that many Muslims nowadays don’t understand intellectual progress and modernization principles that are against Islam. Such an act according to him is a reflection of how the so called modern Muslims have stopped using their minds and ignoring the intellectual knowledge they are supposed to have concerning their religion. According to his own personalized description of intellectual knowledge, he expresses it as a heightened individual’s awareness which surpasses many idiosyncrasies around it. To further contrast modern learning, he talks about the tahqiq that aims at discovering the haqq which is inside the one seeking intelligence (Chittick, 2007).Another major issue he deems important is the fact that intellectual knowledge is like the pivot of Islam, if it lacks, the teaching of Islam will be deemed incomplete. According to chittick philosophers nowadays are going through a session of fearful cognition when it comes to bringing together religion and practice, and this has made people think that what they have in their minds is convenient to them instead of the right thing. Such a situation is seen as the cause of having other gods as he describes a god as anything that gives someone orientation and meaning of life, he describes the modern life as having so many gods and people whatever is appealing to them.   Professor Chittick in this book also takes us to t he understanding of matters or things that are beyond ideology (Chittick, 2007). The book seams to ponder a question of how will people know what they think they know, and this brings a debate about religion and modernity. He argues that the only solution to such problems and conflicts is adoption or bringing back the core principles of Islam which will provide answers to all the topics which arise.In the book, chittick urges Muslim to practice reflection and thinking about the things they have learned as this will enable them achieve a high grade of apprehension; this seems to have come direct from his personal life as he has spent many years researching in this field of Islam philosophy and religion. Through professor Chittick’s work, there is an insight of the problems of the world and at the same time solutions to the problems can be drawn from it. As a matter of contrast, many might have thought that he will not show a possibility of co existence between modernity and Is lam, but in contrast to this though he says with the right interpretation of the Quaran the two can successfully coexist. Chittick suggests that following the traditions guided by intellectual thought can be the right track to success of individual and the whole of humanity. Chittick argues that as philosophers, they should be concerned much with scrapping off the cot of modernity that is covering traditionalism, and as a result, Islamic and Sufism mechanism will be given a chance to thrive. Chittick also argues that, the approaches which are modernistic in nature make the society capitalistic and this makes the souls of an individual empty and in need of satisfaction(Chittick, 2007). On the other hand, approaches which are traditional make someone eager to learn and thus creating awareness that promotes the ability to smoothly go through new situations or issues betterHe talks of how scientism culture is blinding people and they are being taken away from the core truth by the scien tism worldview. He warns of how Muslim intellectual thinking is being slowly killed by the new thought that is based on modern ideas that are based on science and not an immortal being. Professor Chittick expresses that in the modern world, there are so many teachers and so many ideas being brought up and it seems like there is competition among the different ideologies.All these people in the different area of study have different things they want to achieve, and this creates a competition between the traditional Islamic values and scientism values. He emphasizes the fact that all will be possible if one acknowledges God and see him as real and not as a myth. Science is believed to picture religion as an imagination that cannot be touched or proofed as science seems to prove everything it puts across. To chittick death has hit Islamic intellectualism, and without it one cannot understand own self. In order to understand anything, you need to understand own self, so for those who la ck the Islamic intellectualism are lost as they don’t have base of understanding, this is just a reflection of how much his 40 years if Islamic study have transformed him and given him a deeper understanding of the core believes of Islam that cannot change no matter what.Professor Chittick at some point in the book bases is work on the philosophy advanced by Hossein Nasr, who has had a tremendous impact in his work, he acknowledges him as an adamant speaker of the tradition that has been left to erode. Professor Chittick argues that there is a very big relation of cosmos and soul, which is expressed in terms of naming. Names are believed to signify an inner understanding of something, names represent a certain thing learned from the cosmos, that is to say nature and he argues that, names which are not guided by nature can bring disaster to those who adopt them (Chittick, 2007). In my own understanding, I think this is to show how deep he wants to emphasize the importance of n aming and their connections with nature.In this work professor chittick expresses how knowledgeable and experienced he is in the area of Islam and the philosophy associated with Islam. His work is full of insight and it also provokes debate on some issues. After reading his work you cant remain the same as there is a lot to learn and it gives one, more so a Muslim a big task and a new way of practicing their faith. He urges them to understand the reason why things are done that way and they should not just follow things because the leaders or people who are deemed superior say so. He give an example wit a mathematics question; if a teachers enters in class and tells students that one plus one is two, and then after some time the students is asked why one plus one is two and says its because the teacher says so, the student will be depicting a picture of lack of understanding of the core concepts. In the same way, towards matters of religion, followers are supposed to understand why they practice some things and not just follow things blindlyProfessor Chittick really did a commendable work and he has shade more light in Islamic religious matters, and may be to some modern Muslim, it’s a wake up call to watch their ways and see if they still follow the core principle of their beliefReferenceChittick, C. (2007). Science of the Cosmos, Science of the Soul: the Pertinence of IslamicCosmology in the modern World. England, One World Publication

NIKE market analysis Essay Example

NIKE market analysis Essay NIKKEI is an America company which is headquartered in the Portland metropolitan area. NIKKEI original know as Blue Ribbon Sport (BRB), it was found by University of Oregon in January 1 964 as a distributed and officially became Nikkei in 1978. NIKKEI produces a wide range of sport equipment- specially footwear products. Their first products is track running shoes. They sell an assortment of product to activities as football, running Nikkei also well know and popular in youth cultural and hip hop cultural for their supplying Of urban fashion clothing. In December 201 3, the profit of Nikkei shoes increase to 13 percent, proportional to $10. 4 billion. Nikkei has contract with more than 700 shops in around the world and 45 country outside the United State. Internal source of marketing information Four sources of internal marketing data: 1. Leaderships effectiveness(Phil Knight) Relevance: High: Phil Knight, known as the CEO of Nikkei shoes, has a great identity association. He always want Nikkei to win, his sacrifice, genuine love, and endless passion towards this brand is effectiveness on his employee, workers. Timeline and currency/accuracy: High. Phil Knight is an open mind person. He always update his new ideas and isnt conservative. 2. Feedback from customer via opinion surveys: We will write a custom essay sample on NIKE market analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on NIKE market analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on NIKE market analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Relevance: High. Nikkei provides to customers what information they need. Therefore, the customers satisfied with that. Timeline: High. Nikkei can collect customers comment and feedback quickly and easily. Accuracy/currency: Medium. The currency can be right but the accuracy isnt really right because of they may just have an answer quickly but not really care about its right or wrong. Reliability: Medium. The qualitative is answered to find the problems. The answer would be common and not really useful because Of perfunctory answers. 3. Accounting and Income Statement Relevance: High. It makes decision for the recently sales activities. Help to make marketing plan Timeline: High. Up to date information, monthly report and yearly income statement Currency/accuracy: High. Using numerical to prove its accurate Cost-effectiveness: High. Easy to provides and prove the information data. Reliability. High. Sing report, data, and number. 4. Distributors Relevance: High. The main places provide products and perform the sales activities. Timeline: High. Keeping update the new styles Cost-effectiveness: Medium. High commission. External sources of marketing information Four sources of marketing information: 1. Market intelligence reports: Relevance and timeline: High. Have enough conditions to make a market intelligence report. Currency/accuracy: High. The report are currency. Data and numerical are used to prove its accurate Cost-effectiveness: high. Cheap to write a market intelligence report Reliability: High. It has showed the data and enough information for a market intelligence report. 2. Competitors activities: Relevance: High. The change in quality, price Of competitors product is directly effect on our company. Currency/accuracy: Medium. The current information doesnt show that, it just can be hear when the competitors had changed. Cost-effectiveness: High. It make a change in cost of sale and erectly effect on the company. 3. Economics changes Relevance: Medium. The change in economic is effect to Nines organization but the demand of sport is still going on. 4. Legal/Political: Relevance: High. All the rule and ethical have to follow the local legal/political. Currency/accuracy: It has to follow all the time. Internal Influence Nikkei has a brand prestige especially among athletes and sport person. This company which later became a brand was started by Bill Borrower and Phil Knight as they were able to make out that there was a problem in the sports and athletes appearance. Since it was not that early to say for them bringing wow fingers together, they manufactured/created their goods on the basis of some special criteria. And as co-founder Bill Borrower once said, If you have a body, you are an athlete. Jumping on to the current situation/market, Nikkei is one of the finest brand which manufactures sports goods. Nikkei is the largest seller of athletic footwear and apparel in the world. It employs more than 33,000 people, internationally. Nikkei sells products in more than 180 countries around the world; it reported revenues of $19. 2 billion for the fiscal year ending May 31, 2009. Nikkei designs and sells products in three main product lines; footwear, apparel and equipment. The products are manufactured in approximately 600 contracted factories in 46 countries around the globe. Nines mission statement is to bring the inspiration and innovation for every athlete in this world. Apparently, Nikkei has become worlds leading innovator in athletic footwear, apparel, equipment and accessories. Internal influences for Nikkei are pointed and described below: 1. Product: Nikkei has a large diversity in sportswear and products. Their targeted mass is sport and athlete people. They are pretty much focused on their quality of goods what they manufacture. Nikkei deals With the issues and concerns regarding their products by obeying its customer centric strategy. They have a quite descent return and exchange policies. 2. Management: The management of the Nikkei brand is really customer focused. Nikkei has more than 30,000 employees in 170 countries. With leadership positions in established markets like the U. S. And the Western Europe and in the emerging markets like China and Brazil, the management believes that they have tremendous and unique area to grow. They often give recognition to its employees for outstanding work. 3. Location: As mentioned above Nikkei is present in more than 1 70 countries. They believe in disrupting the distances between them and the customers. Apparently, Nikkei is emerging as one of the stupendous sportswear in the Asian market too. Since they are providing really an effective service, soon they would be becoming the top company of sportswear. External Influence External influence for Nikkei are pointed and described below: 1. Economical: In the world, the economy experience economics cycles. These cycles include booms and busts because economy experience higher level of the employment. They may be so confident in their sales that they may increase the price of the items to gets more profits. . Competitors: As we know in the modern era, competitions levels are increasing day by day. These competitive situations consumers because with competitions in a market there will be a greater range of goods for consumers. Its goods for the customers because they get more variety of the choice they want goods or service. 3. Governments: As we know these are three levels of the government which are federal, state and local. 4. Federal government deals mainly important part such as tax, they can see taxes are being paid and also checks to the business are running in according to the customs regulations. . States government deal with lower case issues such as workers rights and responsibilities such as oral history society requirements and making sure business are according by the state laws. 6. Social influence: social influence is playing vital role in our business. For examples: time goes on peoples taste in the fashion and trends will change. In the others hand business makes more profit because they lunched new fashions and trends. Promoting ethic and social responsible Ethical Marketer Behavior To promote the ethical marketing behavior in our Nikkei shoe company we enact a rewards system. For example- when an employee acts or do work ethically even at a personal cost then we give him/her a reward. In return it will help us because through this we motivate the employees and through motivation they give their best to their work for getting reward. Secondly, it also helps in increasing employment sector, more and more employees want to work in our organization. Socially marketing behavior Every organization have responsibility toward society, and our organization also have like our organization do the production of shoes and for its production there is need of machines to make the cotton or stuff for shoe which may affect environment, as we have responsibility toward society so we ignore the machines and get more and more work by employees. It will help in our organization to get good reputation in society by providing more employment and by having environment friendly relation, and because of this the customers get attracted and our sales of shoes increase. Consumer Behavior First of all we should know the meaning of consumer behavior-it is the study of individual or organization and the processes they use to secure or satisfy the needs and these have the impact on consumer and society. Every consumer want to satisfy his/her desire. As we know that today everyone want to show themselves by wearing branded and good quality of clothes, shoes etc. Our organization attract the customers by the quality and by the marketing schemes. Consumers help the firm to improve the marketing strategies. The use of social responsibility initiatives to influence consumers has become common. The growing body of marketing manipulates the consumers perceptions of motivation and social initiatives. The marketing scheme influence a lot to buyer, our marketing scheme is that we give account, provide good customer service, and have the online site to buy our product. The prices of our Nikkei shoes are affordable, anyone can afford to buy this.

Earnest Hemingway Essays - Ernest Hemingway, A Clean, Free Essays

Earnest Hemingway Essays - Ernest Hemingway, A Clean, Free Essays Earnest Hemingway In A Clean Well-Lighted Place, Earnest Hemingway focuses on the pain of old age suffered by a man that we meet in a caf late one night. Through the use of dialogue, Hemingway creates three characters that symbolize the stages of life: birth, living, and death. Additionally, the tone of the story is created in three ways. First, he contrasts light and dark to show the difference between the difference between this man and the young people around him. Secondly, he uses the old mans deafness as an image of his separation from the rest of the world. Lastly, Hemingway uses the image of nada or nothing. Hemingways tone and choice of language leaves the reader feeling that they too cannot escape from the doldrums of the dead years of their own life. Through the language of dialogue, three characters emerge creating a symbolic illustration of the progression of life. The young waiter states, I have confidence, I am all confidence(258). He displays his eagerness to conquer the world. When we are young, we live for today, for ourselves, without regard for what the future may hold. Tomorrow is a dream; tomorrow is something left to the old. However, in all his confidence he lacks patience and understanding, which can only come with the experience of life. Because of this lack of experience, he is not capable of compassion for the old man You have youth confidence and a job the older waiter replies (258). The older waiter symbolizes the living stage of life. He is filled with despair, but not yet completely devoid of hope. He is uncertain of what the rest of his life may bring, but a modicum of hope still exists. The old waiter has the omniscient view of the three progressions of life. He has lived beyond his birth stage, is teetering in the living stage, and through the unfolding life of the old man, is painfully aware of the future. Is it fear of growing old, the loneliness, or despair, which delivers the old waiter into his dark, unclean world of nothing? His mockery of the Our Father is the cumulative answer to the question. He has lost his own meaning of life. When hope has waned, despair overwhelms and we see the transition from the living to the time of dying. The old man has journeyed through all the progressions of life. The old mans death wish is further played out through the metaphor of insomnia, an ailment that he apparently shares with the older waiter. Along with the development of three characters, Hemingway creates the overall tone of the story by first contrasting between light and dark. The most obvious image is the caf, A Clean, Well-Lighted Place. It is a refuge from the darkness of the night outside. Darkness is a symbol of fear and loneliness. The light symbolizes comfort and the company of others. There is hopelessness in the dark, while the light calms the nerves. Unfortunately for the old man, the light is an artificial one, and its peace is both temporary and incomplete. the tables were empty except where the old man sat in the shadow of the leaves of the tree that moved slightly in the wind(256). Possibly, the old man hides in the shadows of the leaves because he recognizes the shortcomings of his refuge. Perhaps he is drawn to the shadows so that the darkness of his own age will not be so visible. Unlike the young waiter who is not frighten by the darkness because of his companion that waits for him in the dark, the o ld man has lost his wife. Even his ears bring him a sort of darkness as they hold out the sounds of the world. The old mans deafness is also a powerful image that contributes to the tone of the story. the old man liked to sit late because he was deaf and now at night it was quiet and he could feel the difference(256). Deafness ostracizes the old man form the rest of the world. In the day, everything must be a reminder to him of his disconnection from the world. In the caf so late at night he is

Why the Louisiana Never Recoverd From The Civil War Term Paper

Why the Louisiana Never Recoverd From The Civil War - Term Paper Example The aftermath of the Civil War was disastrous and eleven states out of the union were waiting to be readmissioned. The War had smashed the economy of the South and had drained the sources required for repairing the inflicted damage. The land was dotted with white refuges wandering in search of food and bare necessities of life. On the other hand, countless Blacks who were at last free were either running with their masters or running away from their masters towards the lines of the Union. The rest of the four million individuals were busy testing their newly acquired freedom. The aftershocks of United States civil war during the early 1960s were felt long after the incidence. It reshaped the very core of the social structure on which the society existed. The events and chaos of the civil war can be argued as major influences on the later outcomes that transformed this nation into what it reflects today. Although, the war struck all the states of the region, Louisiana being an important state in the southern region was affected severely in the hands of this massive turn of events. Its importance was due to its strategic location with a trade port. Orleans, a city of Louisiana was biggest in the southern region and provided with lots of manpower to the federal army to fight in the war.